If you are aware of the internet and its utility in increasing your business, through a website, you must have come across the term SEO. SEO or search engine optimization is the process that makes sure that your business website outcasts all your rivals and stays on top of the search engine. This is the only way that you can make your business is seen by the potential customers from amongst millions of rivals all across the globe that is using the same platform of the internet just like you.
Hence, it is a must that you do not leave any stones unturned, in trying to rank on top of the search engine result pages. For that, one of the most important factors that you need to keep in mind is to use the images.
Importance Of Image In SEO:
Images are very important for every piece of literary content that you write for the online platform of internet. Be it a simple article, a blog or even a journal or a newspaper report, images play a crucial role in engaging the audience. Ask yourself, when you are reading a text, do you really like a boring and long article with no images, no videos or no animation to illustrate it? The answer would be NO! Google or every other major search engine believes that way.
Hence, the algorithm that they use in ranking the websites always ranks those websites higher that use images. But, using an image for your website and especially for the SEO purpose is not an easy task. It must be a careful attempt.
Here Are A Few Rules That You Must Follow.
- Find The Right Image:
The first thing that you need to understand is that you are not adding an image just for the sake of it. The main aim or purpose is to provide information to the readers. Hence, finding the right image, suitable for your post, article or blog or any other literary content is a must.
- Name It Well:
A critical and technical file name is a waste of using a good image. Since the Google algorithms do not recognize an image individually, it is a must that you name the image clearly, with its proper name or incorporating a useful keyword in naming the file. This will help you to rank the site well.
- Using Alt Tags:
This is a very important tip that you should always keep in mind while using an image in your content. The Alt Tag is an alternative to the image code if the browser fails to come up with the right image code. The Alt Tag must be clear, crisp and short. Keyword stuffing the Alt Tag is a really bad idea.
- File Size:
The size of the image is as important as any other factor. This is because the larger is the size, the longer it will take to download or open the file. Research studies prove that on an average the audience or online customers and website visitors wait for about 3 seconds for a file to open. Hence, you should always maintain a small image size.
Now that you have known about the essential factors that you need to keep in mind while using an image in your content for SEO purposes, you will be able to rank your site well. But you must always use relevant and useful texts and position them near or around your image. This makes the image more relevant.